Social Media Boot Camp for Senior Healthcare Executive

Event Date: November 17, 2010

We created a 4-hour workshop designed exclusively for a high-level audience. Our goal was to provide attendees with the tools needed to understand and engage in relevant social media effectively, efficiently and knowledgeably. After this half-day workshop attendees understood:

• The marketing impact of new media consumption
• The rise of Twitter and why it’s important
• The proliferation of patient and HCP communities
• The most influential social sites in health
• Social listening techniques

The best free or low-cost tools for tracking social trends

Course Faculty: Bill Drummy, Founder & CEO, Heartbeat Ideas; Janelle Starr, VP of Marketing Solutions, Heartbeat Ideas; Bunny Ellerin, CEO of Ellerin Health Media